Cogent Legal

What Litigators Can Learn from a Well-Told Story of a T-Shirt

mensshirtProfessor Edward Tufte, the guru of information graphic design, advises his students to study the design of popular websites to learn techniques for conveying information quickly and efficiently. In today’s post, I’ll take Tufte’s advice and look at some of the techniques that NPR’s Planet Money reporting team used in creating an engaging page about the making of a T-shirt.

(By the way, Professor Tufte will be in the Bay Area next week, Dec. 9 – 11,  teaching his great one-day course in Presenting Data and Information—a highly recommended course for those interested in conveying information in graphics—see Tufte’s website here for information and to register.)

Think about how in litigation, especially business litigation, you sometimes have to make a seemingly dull or boring topic interesting. Few people ever think about T-shirts, yet Planet Money manages to tell many engaging stories about shirts, in large part through the use of data visualization and other graphics. If the story of a T-shirt can be made interesting, it gives hope that one should be able to make the stories of many legal disputes interesting with informational graphics. (more…)

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