Cogent Legal
Trial has so many choices

Trial involves so many choices.

Let us help you make the right ones.

Cogent Legal sets the standard for the modern mock trial. Our mock trial team is led by experienced attorneys who travel nationwide and pride themselves on their ability to compose mock juries that truly represent local demographics. It’s time to take your trial prep to the next level.

Get real People. Insights. Data. Results.

Get real People. Insights. Data. Results.

As former trial lawyers ourselves, we well know that jurors don’t always act as expected. When you’re deciding how to proceed in a multimillion-dollar case, you know every single decision you make can impact your client’s future in a very serious way. Nowadays, fewer than 5% of cases go to trial. Would you really make an opening or closing statement without rehearsing first? Would a team risk not practicing before the Super Bowl? Of course not.
The reality is that simply seating a jury can make or break your case before a single word is spoken. With a Cogent Legal Mock Trial, we give you the upper hand. Wouldn’t it be great to perform a no-risk dress rehearsal of your most important themes, decisions, and arguments? Previewing your case before a mock jury can give you priceless, trial-deciding insights. Our team of professionals uses cutting-edge technology and proprietary real-time sampling and polling methodologies so that you can make the most informed decisions regarding your case. You can feel confident that with a Cogent Legal mock trial, you will receive a fully customized and laser-focused process, featuring a 30+-person prescreened jury pool, with 100% U.S. Census–verified demographic sampling, localized to your district. If you are wondering how to proceed, whether to settle, or how to fight, we are here to help resolve any doubts and give you clarity.

Present your case with confidence.

Online Mock Trials & Focus Groups

We're going digital!


Over the past two years, our team has been hard at work advancing the art of trial-preparation. To this end, we are proud to add a new, flexible option to our clients: completely online mock trials and focus groups. By combining cutting-edge technology with our team’s collective decades of experience, Cogent Legal now offers the ultimate option for trial teams who demand high-quality results – with the added convenience of a fully-remote event.

Online Mock Trials

Live or Pre-Recorded Presentations

30 Jurors with Real-Time Polling

3 Separate Jury Deliberations

Representative Juror Demographics

The Cogent Legal Mock Trial

The Cogent Legal Mock Trial

Jury Research

Your jurors will decide the outcome of your case, and Cogent Legal is ready to help you avoid the problem juror who can undermine all of your work. We use data from our mock trials by drafting jury questionnaires aimed at identifying important traits. We also research your potential jurors—especially their social-media accounts—to help you identify jurors you need to challenge during selection.

Witness Preparation

Your witnesses are key to your case. Cogent Legal’s experienced team can help you prepare them for trial. Whether your witness was at one of our mock trials and needs identified improvement, or you have otherwise discovered before trial that your witness needs assistance, we are here to help. We use multiple proven techniques to calm witnesses and optimize their trial testimony.

Visuals for Trial

There is no better venue to test your visual evidence than a Cogent Legal mock trial. Our cutting-edge techniques allow us to track juror reactions to your visuals in real time. We are able to use that data to help you adjust your visuals for maximum impact to make sure the jury understands your case. After a Cogent Legal mock trial, you can be assured that your trial team will be fully prepared on day one.

It's time to eliminate the guesswork.

"A simple story that resonates with jurors wins cases. Cogent Legal is an indispensable partner in communicating that winning story to jurors."

Rod Dorman • Principal, McKool Smith Hennigan, Los Angeles

Data Driven Results

Modern technology provides real-time feedback and valuable information as the mock trial is progressing and afterward. We provide analysis based on data, not speculation. Our mock trials create thousands of data points that we examine thoroughly. Using the data, we prepare a summary that clarifies which juror traits are favorable and which are unfavorable for your case, and we analyze possible verdicts and damages awards. This analysis isolates and identifies your best themes and theories. We also use the data to suggest possible improvements in witness performance, recommend visual aids that will better convey your case, and provide other case-specific advice.

Frequently Asked Questions

Mock Trials & Focus Groups

Why should I put on a mock trial?

Mock trials are ideal for getting into the crux, nuances, and specifics of a case with a “practice” jury pool. Mock trials give you the opportunity to test out case theories, witnesses, graphics, and any challenges you may be facing as you head to trial. Mock juries supply a vast amount of data and information to the trial team throughout the event. With these insights, the trial team is able to refine arguments and better prep witnesses, and the practice helps counsel become more readily familiar with their exhibits and graphics.

Do I bring my witnesses?

Yes, absolutely! One of our primary goals is to help prepare your witnesses and experts. Our mock trials provide a valuable opportunity to practice telling their story or presenting their findings in front of actual jurors. In turn, the jurors will give witnesses real-time feedback on their testimony, making it possible for us to then help refine the witnesses’ testimony. If a witness is deemed unfavorable, we can discuss ways to fine-tune the witness’s approach or dialect to improve his or her performance. The opportunity to include live witnesses in the mock trial or focus group event is a very valuable resource for your trial team.

If I don't have live witnesses, what should I do?

As at trial, when necessary we can substitute recorded testimony (videotaped depositions) in lieu of testimony from live witnesses at the mock trial. Of course, the ideal situation is to have all experts and percipient witnesses participating during the event.

Why should I choose Cogent Legal for my mock trial?

At Cogent Legal, we pride ourselves on being ready to go when you are. Our highly experienced team of lawyers travel the United States conducting professional mock trials and focus groups in your case’s venue. No matter where or how geographically challenging the venue, we are able to garner the same invaluable data—limiting the amount of guesswork needed as you approach trial. With a combined four decades of experience in the niche space of mock trials and jury research, you can rest assured that you have selected the right team for your case.

Where will the mock trial be held?

Our mock trials are conducted at a local facility, which includes event space for the mock trial, a client viewing room, and multiple deliberation rooms. The event will be live-streamed to the client viewing room and recorded for further analysis.

How do I know whether my case warrants a mock trial?

Of course, any case can benefit from a mock trial proceeding. In our experience, however, we have determined that some cases are prime candidates for a mock trial. You may consider a mock trial or a focus group for:

• High-value, high-profile, high-risk cases

• Cases with potential damages totaling more than $1 million

• Large insurance liability cases

• Cases that have garnered significant media attention

• Potentially precedent-establishing cases

• Cases involving controversial subjects or persons

How much time does a mock trial take?

Depending on the nature and complexity of your case, we have options for events lasting one, two, or three days. Please contact us directly for more details. Often, we can discern whether a longer mock trial is warranted during our initial discussion with you.

Do you do focus groups?

Yes, we also provide focus groups. We have experience conducting traditional focus groups, with as few as 20 participants and as many as 100. A focus group is often more appropriate if you want to test very specific ideas, theories, or problems from either side of the case. While a mock trial may be highly nuanced, a focus group is more of a discovery or fact-finding session.

Where do you get jurors?

We recruit jurors through a wide array of trustworthy means, including using local U.S. Census data when appropriate. In order to ensure a high-quality panel, we make sure that compensation is above the market rate for the area. For more information regarding our jury selection process, please contact us.

How do I know these jurors are similar to those at my trial?

We pride ourselves on recruiting quality candidates for the mock jury from the sample demographic in which your case will be tried. We strive to model a mock jury with as much diversity as possible, given the locale. This helps your team understand the differences of opinion that jurors may have, and how to tackle any implicit biases.

Why is a mock trial better than a focus group?

Our proprietary mock trial process is designed to elicit as much information as possible. In our decades-long experience, we feel a mock trial gives lawyers and other interested parties more information and more reliable data. A key factor in our process is the adversarial element inherent in a real trial situation. In contrast, a focus group provides a more condensed set of facts or data points. Over time, we have found this information somewhat less reliable.

How do I know that the details of the mock trial will remain confidential?

Our team has decades of experience in managing mock trial proceedings for some of the most high-profile and controversial cases imaginable. We work under uncompromising conditions of confidentiality. You can be sure that your case data and results from mock trial and focus group events are kept in strictest confidence, made available only for you to share with your trial team, risk managers, and other decision makers.

What do I receive at the end of the mock trial?

You will have the benefit of increased confidence in your case. You will have been able to practice the arguments for each side of the case and will have an appreciation for what a juror’s responses might be. That valuable experience, coupled with statistical data collected from the event, helps us to establish solid trends and comprehensive understanding. You will receive turnkey, user-friendly insights that will help you determine which jurors to keep or challenge. You will also discover which arguments, exhibits, and testimony are the most compelling or damaging for your case. What you will not receive is a stack of documents to pore through or a dense report to read and make sense of in the days leading up to trial, as you would from other vendors.

What do I need to prepare prior to the event?

Lawyers should ideally treat the event as they would an actual first day of trial. Your team should prepare as if you were going to give your opening argument to a real jury. Theoretically, you will have prepared both sides of the case, prepped all your witnesses, and created any graphics or demonstratives you intend to introduce. The quality of the experience is measured by the amount of preparation you put into it. Our team is there to guide you every step of the way, with appropriate suggestions to assist you through the process.

America's top attorneys trust Cogent Legal.

Set yourself up for the best case scenario.

Let's get in touch

Contact Us

San Francisco, CA
44 Montgomery Street, Third Floor
Folsom, CA
101 Parkshore Drive
Telluride, CO
3130 Last Dollar Road

  Please note: Cogent Legal provides litigation consulting services to attorneys. We are not a law firm and do not provide legal advice on any matters.

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