Earlier this year, I embarked on a months-long process of building a new, more sophisticated and customized website, which I’m happy to unveil at cogentlegal.com. This post will share some of what I learned about website design and law marketing through the process.
First, let me clear up confusion if you think you’re already looking at my website. You’re not—this is my blog, built separately on a WordPress platform—and I deliberately keep the two separate. I subscribe to the view that a firm’s website and blog are two related yet distinct vehicles with separate roles to play. (more…)