The Association of Business Trial Lawyers asked Cogent Legal to prepare the graphics for a presentation last night on mock trials. The panel consisted of some of the best jury consultants in the country exploring the factors that make successful and worthwhile mock trials. Beth Bonora, Karen Jo Koonan, Andy Sheldon and Ron Beaton all touched on some of the key issues that attorneys should keep in mind regarding the proper use of mock trials in developing your case.
The presentation had three parts, with the first part handled by Karen Jo discussing what type of focus group or mock trial you may need depending on what information you seek to obtain. Beth and Andy then followed up with a discussion on issues of confidentiality and how to keep any process as confidential as possible. Lastly, Ron and Andy shared insights on how you take the information you learned from the mock trial and apply it to the actual trial. Attorney Doug Young did a great job moderating.
This terrific panel discussion gave my firm a chance to do a fun slide-based presentation for the jury consultants, which is often not possible in the serious world of litigation. While this presentation (embedded below) was intended to be playful, it provides a good example of some of the techniques I blog about concerning do’s and don’ts for PowerPoint or Keynote presentations. (more…)