How to Build the Visual Foundation of Your Case

Screen Shot 2013-10-16 at 11.28.48 AMWe all know by now that we live in a world in which information is delivered visually, and that people learn best when they have visual aids. Attorneys who head to court with demonstratives to show as well as tell their case are at a distinct advantage over attorneys who lack graphics that make their oral and written presentation more understandable and engaging. The question for trial attorneys is, how best can you create visuals for a powerful case presentation—especially if your time and budget are limited?

Last week, I answered that question and showed a three-step plan for creating simple yet effective graphics at a presentation for the Melvin Belli seminar on trial practices, hosted by the Santa Clara County Trial Lawyers Association. This blog post will summarize some of my key points and show a few images as examples. This presentation focused on PI cases, since most of the attorneys in attendance specialized in personal injury, but the steps below can apply to almost any type of case.

The expression of legal issues in a visual manner is open to endless creative possibilities, with the primary goal being to impart information and enhance understanding. Let’s take a look at ways you can make some basic graphics for a typical case involving an incident with injury. My plan involves (1) what to do before depositions, (2) what to do before mediation, and (3) what to do before trial. Each step builds on the prior work done and results in powerful, admissible demonstratives for trial. (more…)

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