Analogy, Illustration, Animation and Simplicity: A Lesson for Trial Graphics

higgs_itselfGreat graphics make difficult concepts understandable, and such graphics are what we aspire to each day at Cogent Legal. Today’s blog entry will dissect a graphic from the New York Times and think about what makes it work.

The October 8, 2013, edition of the New York Times included a great graphic in its report on the award of the Nobel Prize in physics for the prediction of the Higgs Boson. The interactive graphic entitled “What is the Higgs?” tackles the difficult task of explaining a particle so fundamental that it has been called the “God Particle.”

The Higgs graphic exemplifies four tools for litigators: analogy, illustration, animation and simplicity. Below, I’ll discuss each of these tools briefly and conclude with some litigation examples. (more…)

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